Our Work

5 Years In, Make Golf Your Thing & Golf Industry Continues to Open Doors

Make Golf Your Thing launched in summer 2020 when the golf industry united to address two challenges: sustaining the participation surge driven by the COVID-19 pandemic and strengthening inclusion across the sport and industry. Over five years, the initiative has opened doors through both collective action under the Make Golf Your Thing banner and independent […]
Industry Reflects on Five Years of Expanding Access as Sport Reaches 48.1 Million

PONTE VEDRA BEACH, Fla. (Jan. 22, 2026) — As the golf world gathers this week for the annual PGA Show in Orlando, Make Golf Your Thing, an initiative under the American Golf Industry Coalition umbrella, is marking five years of shared progress in making the game and industry more welcoming to all. The milestone arrives as […]
Seventy Organizations to Receive Funding Through Grassroots Grants Program

PONTE VEDRA BEACH, FL (June 6, 2025) – Seventy organizations across the United States with programs reaching those underrepresented in golf have been selected to receive funding through the Make Golf Your Thing Grassroots Grants Program. The program is administered by American Golf Industry Coalition, and was created to help strengthen the game by making […]
Jim Thorpe Invitational creates strength in numbers

CHAMPIONSGATE, Fla. – A few years ago, one of Jim Thorpe’s daughters wanted to have a frank conversation. Her father was playing golf five days a week, he had had a good career on the PGA TOUR and PGA TOUR Champions, winning three and 13 times, respectively, but she didn’t think he seemed happy. “I’m […]
Button Hole

Under dark puffy clouds on a warm mid-July evening, a swarm of golfers braved the threatening skies,determined to squeeze in a round at Button Hole before the skies opened up. Protected under an awning on a patio, sat a group of Button Hole supporters who had been invited to hearfrom PGA tour winners and Rhode […]
Harris Park — Chris Harris

“Why won’t someone do something?”  Ivanhoe neighborhood in central Kansas City is where Chris Harris grew up in the 1970s, and after leaving for college on a basketball scholarship the neighborhood that he called ‘home’ had become a blighted, littered, overgrown problem that no one seemed to care about. Chris Harris believed in his community […]