The golf industry is building and executing strategies to advance diversity, equity, and inclusion (DEI) across the sport and its operations. One core initiative is to diversify the industry’s $84 billion supply chain through promoting inclusive purchasing of goods and services. This means helping to increase awareness amongst diverse-owned businesses of the needs that golf courses have for professional services, food and beverage sourcing, supplies, tournament support, golf maintenance and other goods and services. Supplier inclusion supports competitive pricing, high quality service, and innovation.