-
Industry Reflects on Five Years of Expanding Access as Sport Reaches 48.1 Million
PONTE VEDRA BEACH, Fla. (Jan. 22, 2026) — As the golf world gathers this week for the annual PGA Show in Orlando, Make Golf Your Thing, an initiative under the American Golf Industry Coalition umbrella, is marking five years of shared progress in making the game and industry more welcoming to all. The milestone arrives as…
-
5 Years In, Make Golf Your Thing & Golf Industry Continues to Open Doors
Make Golf Your Thing launched in summer 2020 when the golf industry united to address two challenges: sustaining the participation surge driven by the COVID-19 pandemic and strengthening inclusion across the sport and industry. Over five years, the initiative has opened doors through both collective action under the Make Golf Your Thing banner and independent…
-
Button Hole
Under dark puffy clouds on a warm mid-July evening, a swarm of golfers braved the threatening skies,determined to squeeze in a round at Button Hole before the skies opened up. Protected under an awning on a patio, sat a group of Button Hole supporters who had been invited to hearfrom PGA tour winners and Rhode…