The American Development Model is a movement in sport to increase participation by delivering the right experience at the right stage of one’s sport journey.  With the right experience, retention in our sport is more likely and our sport grows. 

We are creating an ADM program directory on to help golfers find the right golf opportunity for them to begin or continue their journey in golf.  

If you would like to be included or have your program included in the ADM program directory – as a first step – a coach or candidate program must showcase a commitment to operating programs and services in alignment with the Principles of ADM.  It is important to note that ADM is not meant to be an edict – however it is meant as an opportunity to ensure promoted opportunities are delivering best in class experiences to the potential golfer.  The ADM principles are as follows:


A clear understanding of an athlete’s developmental level (as opposed to his or her age) will help coaches, parents and administrators appropriately tailor the training, skills and tactics taught to maximize an individual’s full potential, while helping avoid burnout. In order to succeed, participants must first learn foundational motor skills and technique. Coaches, parents and administrators who jump directly into competition tactics and strategy without emphasizing basic fundamentals may put their athletes at a disadvantage. To ensure long-term success, participants must be given adequate time and knowledge to develop these essential building blocks for success.


Enhanced entry is defined as creating opportunities for everyone to begin and participate in sport. By providing enhanced entry to all regardless of age, gender, race, ethnicity, sexual orientation, physical ability, and economic status, more Americans could become involved in sport and be more physically active. Sport must be inclusive so that everyone has the opportunity to discover the benefit of physical activity and realize their full athletic potential. Sport and physical activity are tools for Americans to express themselves, develop social relationships and learn valuable life lessons.


Multi-sport participation is critical to developing a well-rounded foundation for physical activity that can transfer between sports. Encouraging children to participate in multiple sport activities at a young age offers them the opportunity to explore, play and discover sport according to their personal interests and skill level. Multi-sport play, regardless of age, also provides several cross-training benefits for all — such as strength, endurance, agility, coordination and speed training — that enhances athleticism and promotes a healthy lifestyle. Athletes also benefit from the social and psychological impact of multi-sport participation.


A fun, engaging and challenging environment is essential for any sport activity. The definition of “fun” may change as participants advance to more elite levels of competition, but a standard emphasis on making the process positive and enjoyable is key. Free and spontaneous play is encouraged to help foster growth and development. By offering the opportunity for unstructured play, athletes are more likely to customize physical activity to meet their needs and keep the fun in sport intact. Fun, engaging and challenging = long term golfers and that equals long term customers.


Quality coaches are critical to athlete development; therefore, quality coaching education is imperative for athlete success at all levels. Quality coaching not only requires a youth coach to be qualified and highly knowledgeable about their sport, but also to understand effective communication, practice planning and athlete development. The very best coaches view themselves as life long learners and are always working toward improving themselves.

All programs and engagement submissions to be reviewed by Golf’s ADM Technical Expert Group:

Nancy Henderson, Chief Teaching Officer, LPGA
Andy Levinson, Vice President, PGA Tour and Executive Director, USA GOLF
Ted Logan, Director ADM, PGA of America
Beth Major, Director Community Outreach, USGA
Steve Mona, American Golf Industry Coalition
Matt Williams, Director Golf Development, The Masters